SFC News Service

Sports Features Communications® (SFC) is a US-founded media corporation targeted to an international sports audience with special reference to the Olympic Movement and elite sports.

Since the launch in 2002 as the first news gathering service for breaking Olympic sports headlines, SFC is followed regularly worldwide online and on mobile platforms in over 200 countries. In 2008 SFC began to publish original content about the elite sports movement with special focus on the Games and Olympic host city bidding.

The service was designed specifically to meet the needs of sports officials and media around the globe who must stay on top of the latest information. After many years of working in the high-level sports environment SFC enjoys a proud reputation as a reliable and viable news source.

The Breaking Newswire features 3,000 up-to-the -minute headlines 24/7/365 FREE TO VIEW on the Olympics and elite sport.

SportsFeatures.com is tablet and smart phone friendly so you are always just a click away from staying on top of what is happening wherever you are around the world.


** LAURA WALDEN has over two decades of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency. She strongly supports education and is a member of the Sport Business Advisory Council of the Saint Leo University.

** NEIL WILSON reported his first Olympic Games in Munich in 1972. He has since covered another nine summer and nine winter Olympics for various newspapers, including The Independent and the Daily Mail with whom he has worked for the last 19 years as Athletics and Olympic correspondent. He was Britain's Sports Journalist of the Year in 1984 and is the author of seven books.

** JOHN GOODBODY covered the 2012 Olympics for The Sunday Times, his 12th successive Summer Games and is the author of the audio book A History of the Olympics, read by Barry Davies, the BBC commentator. He was Sports News Correspondent of The Times 1986-2007, for whom he received journalistic awards in all three decades on the paper, including Sports Reporter of The Year in 2001.

** DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia. He has been an academician for 15 years in the areas of sport business management, international tourism, and hospitality management – with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management. He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.

** BRITTA WARNER has more than ten years’ experience in the communications sector and international sports. After having worked for more than seven years and at four Olympic Games for the International Olympic Committee’s Communications Department, she recently set up her own communications agency.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.

** CHAD MARINO is a student at Saint Leo University and is studying for a Bachelor of Arts in Sport Business. He has a background in Lacrosse and has done commentary and videotaping of the Saint Leo Lacrosse Team. His passion is sports media.


The SFCPressPoint is the only press release distribution service targeted to sports media worldwide working in all platforms print, TV, online, radio, photography, blogs and web based. The system covers over 100 sports and its use is fast, easy and cost effective for businesses large and small.

The SFCPressPoint was launched side by side with the website in 2002 as a simple posting board and, through the years, has promoted more than 55,000 press releases. Releases are listed in Google News and numerous other online news systems. SFC PressPoint reaches out to more than 20,000 news sources.

The new advanced system is complete with enhancements for social media and will be taking the service to new levels to stay on top of the latest technology for the widest possible diffusion.

3-D Info

SFC offers a three-dimensional view to the news as readers receive breaking headlines from more than 42,000 worldwide news sources, SFC original content, and releases and information from the sports organizations directly themselves in SFCPressPoint.

Readers get the whole picture.

For more information contact:

Laura Walden
Leesburg, Florida USA
Tel: +1 813 228 0408

Clients that have advertised with SFC include Olympic bids, FIFA World Cup bids, International sports federations, governmental offices, world class airlines, Olympic Games organizing committees and sports organizations.

For advertising information contact:

Dr. Eric C. Schwarz
SFC Marketing Director
Melbourne, Australia
Tel: +61 4 1318 0561